Branding Methods Explained

With a large abundance of merchandise and increasing advances of technology in the Factories it can be a bit of a minefield when it comes to different branding methods and what they mean.  Here we have our back to basics guide on the most popular branding methods used in the industry.

Screen Print

Screen print is a popular method generally used on paper, plastics, ceramics and some textiles. Each colour is laid down on at a time so only solid colours can be achieved.  With Screen prints or Spot colour, direct pantone matching can also be achieved.

Digital Print / 4 Colour Process

Essentially just like your printer at home digital print uses a combination of 4 colours, just done on an industrial scale which means this method can achieve tints, shades and contrast. Great for those bright and vibrant logos!

Transfer Printing

This technique is usually hand applied and more time consuming. The design is printed onto a special backing paper and then directly transferred onto the item. Transfer print is typical used for Mugs and heavy textiles. Digital transfer is also a good technique for achieving full colour on t-shirts and fabrics.

Dye-sublimination Printing

Quite simply a heat transfer dye used commonly on plastic, paper, fabric or card materials. The method can achieve photographic prints and full colour CMYK designs.

Embroidery

Your design is loaded into a clever machine which then stitches it into fabric. Embroidery is popular with clothing garments and textiles due to the quality finish and its longevity compared to printing.

Engraving

Typically used on metal or glass items your logo/design is etched onto the item. Typical items include awards, metal business holders or paperweights. Most engraving is done using a machine and tiny laser. Engraving is popular as it will last as long as the item does.

Embossing, Blocking or Foil Blocking

Embossing is the process of creating your logo/design as a raised or recessed relief images within a textured surface. With blocking, typically a block is created and the design is pressed down using heat and pressure to create an impress in the surface. Think like ‘branding cattle’. This can then be left as it is and called “blind embossed” or Gold/Silver foil is added for “foil blocking”.